THE DEUCE – BACK IN THE DAY
THE DEUCE – BACK IN THE DAY
by Shaun Costello
The Times Square subway station, my portal to the neighborhood, was an intense assault on the senses. A sudden, almost overwhelming surge of smells and filth hit you as the train doors slid open to the rush of urine, and cotton candy, and damp humanity, and hot dogs on their revolving spits, and vomit, and baked goods like crumb cakes and bran muffins and pretzels, and the garlicky pungent scent of Gyros slowly rotating, and everything suddenly interrupted by someone chasing a pick-pocket through outstretched hands asking for dimes, and a tidal swarm of the disenfranchised huddled in groups, trying to stay warm. And this entire sensory phantasmagoria was musically scored by the over-modulated sound of Kool and the Gang wailing “Jungle Boogie” from the cheap speakers over the door to the subterranean record store. And then the cold again as you climbed the stairs to the street, and there it was, “The Deuce”.
Forty Second Street between Times Square and Eighth Avenue had pretty much the same chaotic intensity as the subway station, except brighter and colder. The sidewalks were covered with evidence of the previous night’s activities, and silent men with brooms were sweeping out the entrances to the many movie houses that provided a dark haven for degenerates on the prowl, and warm place to sleep for those who had no alternative. When I was a bit younger, Jimmy and I spent many a night with friends from High School in these theaters, where you could see three action pictures for a buck, and where the predominantly black audience threw empty soda cans at the screen to warn the hero that a bad guy was sneaking up behind him. Jimmy, Herb and I would haunt these shabby venues, watching bad prints of older action pictures, and endlessly quoting lines of dialogue from the movies to each other, competing for who could sound more like Lee Marvin or Burt Lancaster. We became the Three Musketeers of 42nd street, playfully window shopping Cheap Men’s Clothing, Army/Navy, Discount Electronics, Peep-O-Rama, Nedicks, GIRLS/GIRLS/GIRLS, Souvlaki/Gyros, Tad’s Steaks, Pinball-Palace, Te-Amo Cigars, Orange Julius, Modell Sporting Goods, Movieland, all the daily offerings of “The Deuce”.
Why I found this degenerate atmosphere to be the soothing, nurturing, cradle of comfort that drew me like a moth to a flame, is difficult to describe, particularly to those who never experienced it, or never needed to. Today’s Forty Second Street is a Disney-driven, squeaky-clean, family-friendly, vanilla canyon of imitative tourist attractions that might just as well be found in Kansas or, better yet, Orlando. But back then, before the bulldozers cleared away the grunge of reality to make room for the plasticine, cellophane wrapped Valhalla that would replace it, “The Deuce” was the Mecca for those restless souls who prowled the canyons of Manhattan’s West Forties looking for the shit.
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THE ASHLEYFICATION OF SMUT
THE ASHLEYFICATION OF SMUT
by Shaun Costello
The actual “Deuce” way back when.
(Below is a link to a Village Voice story that describes how Ashley and April Spicer helped David Simon and George Pelecanos research their new cable TV Series, The Deuce.)
So, rather than researching the era with people who actually lived it, David Simon and George Pelecanos, the producers of the new Cable TV series, The Deuce, chose Ashley and April Spicer, neither of whom were born when all of this happened. Amazing. Now I understand why neither Simon nor Pelecanos responded to my offer to help. Ashley obviously told them not to. I stood up to Ashley’s Nazification, or is it Ashleyfication, of the history of the adult film world of the Sixties and Seventies. Ashley Spicer actually thinks he owns the rights to any people or events that he chronicles from those days. My publicly expressed disdain for Mr. and Mrs. Spicer has gotten me banished from the pages of their web site, a fate I relish. Mr. Spicer is an investment banker with a hobby – the yesteryear of smut. He has used and abused many in his efforts to become the Ayatollah of smut history.
Mr. Spicer has left many victims in his wake.
No matter how many people Mr. Spicer interviews, no matter how many pieces of archival material he collects, the fact remains that he wasn’t there. His connection to that era is second hand. He never lived it. He is a revisionist historian on a mission. I am amazed at how easily people can be fooled. The porn people he digs up are flattered by his interest and seduced by his persistence. He demands exclusivity from his discoveries, like a real estate broker with a fresh new listing. He has hoodwinked almost the entire population of an era, with his adorable British accent, and his attentive manner. And when he has milked his victims out of every ounce of information, farmed their memories, sometimes painful, until they have exhausted their use to him, he simply discards them, like yesterday’s news; with the understanding that he now owns the rights to their memories, in perpetuity. Mr. Spicer is a charming con man, who has left a long string of victims in his quest to become the curator of an era that has fascinated him since adolescence. And, I suppose, he has succeeded. When Simon and Pelecanos needed to research the smutified world of The Deuce, who better to call on, then the undisputed Nabobs of Seventies 42nd Street, Ashley and April Spicer. So Mr. Spicer’s dream has been realized. His expertise in sleaze is recognized by those who don’t, unfortunately, know any better. He sits atop his collected mountain of memorabilia like a Pasha with his harem. But the fact remains that all he has collected is hearsay. His encyclopedia of erotica is strictly second hand. He has no direct memory of any person or event he has so painstakingly chronicled. He speaks the words of those who lived them. Those words are not his own. He will never really know the smell of the Times Square subway station in 1971. He was never there.
Ashley and April Spicer, the Nabobs of smut history.
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© 2017 Shaun Costello
THE BOOK IS FINISHED
Le Journal d’un Pornographe Unrepentant
Par Shaun Costello
It took ten years to complete this
The finished manuscript. Just over ninety thousand words. It took me ten years to complete this book. I gave up many times along the way, stunned by the universal rejection I had received. Then, a year or so later, I would start again, find another agent willing to take it on, and get hammered with rejection once again. I don’t take rejection well. But now, thanks to a French publisher, it’s finally finished. A hard cover edition will be available, in French, in October 2016, at book stores in France, Belgium, Luxembourg, Switzerland and Canada. Thank you to all of my friends who kept after me to finish it: Gil Markle, Thomas Eikrem, Andy Waller, Jeff Eagle, Robin Bougie, Mike Forhan, Mary Jo Rayfield, Elizabeth Main, and many others. If I have forgotten you, go out and buy a gun and shoot me. Thanks to Congress, you won’t need a background check.
This was the original cover idea. The French publisher, 2B2M, wants to go in an another direction
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shaun.costello@gmail.com
PORNOGRAPHER FOR HIRE
PORNOGRAPHER FOR HIRE
Toiling at day labor in the world of smut.
by Shaun Costello
In 1978, the Reverend Jim Jones, a self-proclaimed Apostolic Socialist Preacher, increased the world-wide awareness of Kool Aid immeasurably, by moving his “People’s Temple” flock from the city of San Francisco to an obscure corner of Northwest Guyana, where he led them in a ritualistic 
mass suicide, leaving over nine hundred rotting, bloated corpses for the world’s Paparazzi to record for posterity. At Camp David, in rural Maryland, Egypt and Israel shook hands on a peace agreement while, in Lawrenceville Georgia, Larry Flynt, the publisher of Hustler Magazine, was paralyzed by gun shots from an 
unknown assailant. In England, the birth of the world’s first test tube baby was recorded – conceived through In Vitro Fertilization. Before the year would end, Atlantic City would legalize gambling, the Love Canal would be declared a federal disaster, and Garfield the Cat would enter syndication. 
In the Spring of 1978 I got a call from Roy Seretsky, who had an office in New York’s Film Center Building where I also had space for years. I knew Roy only slightly, and he knew me mostly by reputation. He also knew of my association with Dibi (Robert ‘Dibi’ DiBernardo) and the Gambino crime family. I was considered a protected guy, which meant I was untouchable, a status I reveled in. Dibi, in deference to my friendship with the late John Liggio, had kept the status of “connected” from our relationship. Instead I was considered a “friend” of the family, and friends were protected, without the reciprocity that would be demanded of a “connected” guy, or an “associate”. An ideal situation.
New York’s Film Center housed everyone from the makers of Deep Throat to many Oscar winners.
A year before, I had met Roy during the shooting of ‘Fiona on Fire’, a movie I was reluctant to direct. Fiona was written and produced by Ken Schwartz, who owned a film editing facility a few floors above my office in the Film Center. Schwartz was an affable man who I had gotten to know through renting his editing rooms to do post production on Waterpower, a movie I had produced a year earlier. Ken couldn’t get over Waterpower – how well he thought it turned out, and how absurdly kinky it was. He mentioned to me more that once that, if he ever got the opportunity to produce a film of his own, I would be the only director he would consider. I had been directing adult films for six years, and had always written and produced my own projects, a situation that I was not anxious to change. Working with long-time collaborator, cameraman Bill Markle, I had always written and produced everything myself. But Ken was relentless, and suddenly the opportunity presented itself. He had written a script based on Otto Preminger’s 1944 classic “Laura” and, through Roy Seretsky, had come up with the
Marlene Willoughby meets a sad end in FIONA ON FIRE, a movie I never wanted to direct.
money to produce it. The idea of working with someone else’s material was unappealing to me, and I declined Ken’s offer. But sometimes a situation can dictate a change in direction. A film I was planning had been cancelled by its backers, who were restructuring and temporarily out of business, and I found myself unemployed. This, combined with Ken’s relentless pursuit and offers of a hefty director’s fee, changed my position. So I took the job and hated every minute of it. Although I was allowed to hire Markle as the Director of Photography, that hire was my limit. Ken had written a complicated screenplay, with tricky dialogue that even experienced actors would have trouble with, and he expected porn performers, who had difficulty with the simplest scripts, to deal with it. It was impossible. Not only had Ken written the script, but he would also do the casting, so that actors I didn’t know, who had little experience, and even less talent would show up on the set to wrangle with dialogue they had no hope of delivering in any believable way. And, as the film’s director, I was supposed to sort all of this out – make it happen. It was hopeless. Bill Markle did a great job, as always, giving the movie a professional look, but the performance of most of the cast was laughable. At the end of every shooting day, after begging Ken to
After FIONA ON FIRE I swore I’d never hire myself out as a director again.
simplify the dialogue, I swore I’d never do anything like this again. Two or three times, during Fiona’s eight shooting days, Roy Seretsky would show up on the set, look around, and then quickly disappear. I had maybe one or two conversations with him, certainly nothing memorable. A year after we wrapped the set on Fiona, I was surprised to hear from him. Roy had one of the most unique jobs in show business. He scouted investment opportunities in theatrical and motion picture production for organized crime, particularly the Bonanno family. He had put together financial packages for many Broadway and Off-Broadway shows. “Joseph and the Amazing Technicolor Dreamcoat”, which had enjoyed a long and profitable Off-Broadway run, was wholly Bonanno funded, the arrangements made by Roy. Their biggest success was twenty percent ownership of “Cats”, which made them a fortune. On the film side, Roy was offered all or part of almost everything produced by Dino DeLaurentis. Roy had backers for a script that my old nemesis
The Broadway Musical CATS was mafia owned, and made the boys downtown a fortune.
Ken Schwartz had written and wanted to direct, a comedy/sex version of Dracula. The budget was huge, maybe $150,000, which was more money than had ever been spent on what would still have to be considered a porno movie. The script was hilarious, but the backers were nervous. Roy asked me to meet with him, along with some of the Colombo people. My part in this meeting would be to act as consultant in order to advise them on the profitability of the project. The meeting was held at Lanza’s Restaurant, on First Avenue and Twelfth Street. Roy, myself, and two of the Colombo people would participate. My good friend and sponsor John Liggio, a ranking member in the Colombo family, had died of lung cancer a few years before, and I recognized one of the Colombos from the funeral. He worked under John, and knew of our friendship, so the mood of the meeting was warm and friendly. They laid their cards on the table and I advised them as best I could. Ken Schwartz, who wrote the script and was lobbying to direct it, wanted to cast Jack Wrangler, a notoriously gay porno actor, famous for his live-in relationship with singer Margaret Whiting, as Dracula. Mafia members are born homophobes, and they were nervous about putting up the
Lanza’s Restaurant on First Avenue was kept open for meetings like this one.
biggest budget ever spent on a heterosexual porno movie (Dracula) starring a notoriously gay actor (Jack Wrangler). Wrangler had told Schwartz that if he got the part his good friend, famous Broadway wardrobe designer, William Ivey Long, would do the costumes. A stage-struck Schwartz was smitten with the idea of Long’s participation and, although I had no idea how that would add to the project’s profitability, I continued to listen. I heard them out and told them what I thought. Ken’s script was hilarious, and had real possibilities if correctly handled. I had met Wrangler a few times and liked him. I told them that Jack might make a very campy and funny Dracula. When asked if I would cast him I told them that, with a budget this big, it could be risky. I suggested that if the decision were mine I would cast Jamie Gillis as the moody vampire. On the Schwartz/directing issue I told them that he would probably be fine, but he should be closely watched. First time directors have a tendency to overshoot, and in 35MM that could lead to stock and lab overages that could be substantial. The meeting ended and we went our separate ways. I left the meeting hungry because the food at Lanza’s was awful. The place was kept open exclusively for meetings like this one, not for its cuisine.
Jack Wrangler, pictured here with his main squeeze singer Margaret Whiting, would have made a funny, campy Dracula, but the mob’s homophobia wouldn’t allow it.
A few days later Roy called. He asked me if, as a favor (a big word with these guys), I would take the job of assistant director on the picture in order to keep an eye on Schwartz. I declined. Having an obvious spy in the crew would only serve to make the first time director nervous. Roy had his back-up offer ready. He said that if I would direct the movie for a flat fee he would hire Gillis to play the lead, and I would have final say on all casting. This would mean a month in the city, and I had been training for a major dressage competition in Rhinebeck in a few weeks, so this was not an appealing idea. Also, it seemed like Fiona redux, which was an awful thought. But I knew that, if I said no, the Colombo’s would pressure the Gambinos, and I would get a call from Dibi suggesting I do this for the good of all concerned. So I caved. During pre-production it became obvious that the whole project was quickly becoming a mess, but there was one exception. Ken Schwartz, who had been kicked upstairs as Producer, and was becoming strangely
Jamie Gillis wound up playing the moody vampire. He was my first and only choice.
unstable, had hired a typist/PA on the production who caught my eye. He was a skinny, mousy guy with thick glasses, and a mid-western accent, who seemed to be an island of quietly assertive competence in the sea of chaos that this production was becoming. This was Mark Silverman, who would become my producer and friend for the duration of my tenure as a pornographer. The shooting of “Dracula Exotica” took over three weeks. I had a script supervisor and even an assistant. There was a production manager named Bill Milling, who I loathed on sight, and the biggest crew I had ever seen, much less worked with. Ken Schwartz spent most of his time going over sketches with William Ivey Long, the famous Broadway wardrobe designer, who took the job because he thought his friend Jack
Broadway costume designer William Ivey Long, who thought his friend Jack Wrangler was playing the lead, quit after the first week of shooting.
Wrangler was going to play the lead. Long quit after a week. The first night of pre-production, Milling and I got into it over something. As the shouting got louder, and the tension approached the red line, Mark Silverman, who was the lowest ranking production assistant in the crew and had the title “typist”, walked right over to the shouting parties and said, “Hey, do either of you two assholes want coffee?” I was in love. With one line Mark was able to diffuse the argument, and even get a few laughs. My kind of guy.
Dracula Exotic turned out to be a big disappointment.
I was happy with the look of the dailies. If only Ken Schwartz could handle post-production, he’d have a huge hit on his hands. By the end of the first week of shooting Schwartz, who had been growing more unstable with each production day, had a nervous breakdown. It seems that earlier in the day, William Ivey Long, the wardrobe designer, who was disappointed at the absence of Jack Wrangler, quit the project, and Ken flipped out. I was in a screening with Bill Markle and Robbie Lutrell, the special effects designer, when Mark Silverman burst in. “We have a big problem”, he said. “Ken has flipped out, and Bill Milling is running around like a lunatic, making phone calls and telling anyone who’ll listen that he’s taking over the picture”. I told Mark to get Roy Seretsky on the phone. I told him not to give details, but that he should get over here right away. Ken was sitting behind his desk mumbling something and had become completely dysfunctional. I guess that being responsible for this sized budget had gotten to him. Anyway, Roy showed up and straightened Milling out, and we kept shooting. Ken gradually recovered his ability to speak and by the end of shooting seemed normal, but wasn’t. The responsibility for the huge budget had gotten to him, and the loss of his famous wardrobe designer was the last straw. He never seemed to recover his original enthusiasm for the project. Ultimately, Dracula Exotica was a real disappointment. The cast, particularly Jamie Gillis, Vanessa Del Rio, and Bobby Astyr were terrific. The sets were elaborate. The locations were lush and inventive. Ken’s script was funny. But the picture just never worked. Schwartz, who seemed to have lost all faith in the production, and in order to save a few shekels, hired Robby Lutrell, the special effects designer on the project, who had never edited anything in his life, to cut the picture. The dailies had great potential, but the finished picture was flat. Robby couldn’t cut sex, and he couldn’t cut comedy, a bad combination. Dracula Exotica could have been a breakthrough picture for all concerned but, because Ken cheaped out in post production, all that expensive footage, that took us all so many long shooting days to achieve, was wasted. If asked, I probably would have cut the film for nothing, and the result might have been quite different. But I wasn’t, and this time I swore, and stuck to it, never to work as a hired gun again.
In the 1970’s, New York’s Pussycat Theater, owned by the Bonanno crime family, was the number one venue in the country.
I’m going to take a moment here to explain why adult movies with big budgets like Dracula Exotica were, from an investor’s point of view, pure folly. During the Seventies there were a finite number of first run adult movie houses in major cities, just as there were a finite number of second and third run (where the real profit was made) houses in the suburbs and rural areas. In 1978, the year I made Dracula Exotica, a Porn Feature made its reputation playing the big houses in NY and LA. This assured that picture of major play in the rest of the big cities. The biggest play date
Mickey Zaffarano, a Bonanno family Capo, operated the Pussycat Theater for the mob, He died of a heart attack during an FBI raid on the theater.
was the Pussycat Theater in NYC. The Pussycat played the biggest pictures, not because of their quality, but because of the familial connection of the backers. Since the Pussycat was owned and operated by New York’s Bonanno crime family, it stood to reason that a Bonanno funded picture would be first choice, guaranteeing a nice profit for its investors. A full page rave review, written by Al Goldstein, would appear in Screw the week of the opening, with quotes galore, available for the print ads and one-sheets. Goldstein was on the Bonanno’s payroll, and did what he was told. If no Bonanno funded picture was available then a Gambino funded picture would play the house, followed by a Colombo funded picture, etc. The rule of thumb was that the first run houses in major cities made back the picture’s negative cost, and the second and third run houses in the hinterland made the profit. The same is true in television, where the network run makes back the production cost, and syndication makes the real profit.
The formula was: Dollar one of profit was reached at 2.5 X negative cost.
So a Movie like Dracula Exotica, which had a production cost of $150,000 and additional lab costs (internegative, and release prints) of $30,000 had a total negative cost of $180,000. This meant that it would not make dollar one of profit until it grossed $450,000. That’s a number that might take years to reach. The only reason that the budget was so big was to make Ken Schwartz feel good about himself. He convinced Roy Seretsky, who arranged the financing, that he could produce a “Breakthrough” movie that would make them all rich and Roy bought into Ken’s fantasy, a bad decision, from a purely business point of view.
When I was approached by Cal Young, that same year, to make a picture with Dom Cataldo’s money, I was careful about how I approached it. This was Cal’s first attempt at a “better” movie, and I liked both of these guys, and wanted them to do well. Also I had a piece of it. So I designed the production to maximize profitability. I came up with a great title (Afternoon Delights), wrote a screenplay that revealed itself in vignettes (more bang for the buck), shot the movie in 16MM, specifically designed to be blown-up to a 35MM internegative, and limited the 35MM release print run to ten (you rarely needed more). Dom Cataldo was a highly ranked sub-boss in the Colombo family with gambling operations in Brooklyn and Queens, so opening Afternoon Delights at the Pussycat was assured. That would mean that the two pictures would have pretty much the same play dates throughout their runs.
Let’s compare them: THE TALE OF THE TAKE:
Dracula was ultimately a disappointment to its backers.
DRACULA EXOTICA: “The Heavyweight Champ and disappointment to its backers”
Negative cost $180,000
Dollar one of profit reached at $450,000.
Gross revenues (as of ‘83) $550,000. (I know this number because Seretsky, who was pissed at Ken Schwartz, told me)
Profit: $100,000. or 56% of its negative cost.
Afternoon Delights turned out to be a cash cow for its investors.
AFTERNOON DELIGHTS: “The Lightweight Challenger, and little known cash cow”
Negative cost $60,000 (production cost $40,000…blow up and print run $20,000)
Dollar one of profit reached at $150,000.
Gross revenues (as of ‘83) $500,000.
Profit $350,000. or 580% of its negative cost.
Which investment would you rather have made? The moral to this story is that, back in 1978, as long as you were connected, spending more than $60,000 on an adult movie was pure folly. Other than freakishly profitable blockbusters like, Deep Throat, Behind the Green Door, and some others, most adult movies made the same money, provided they were ‘Family’ financed, and looked good. The pictures I made for Reuben Sturman a few years later were made with video in mind somewhere down the road, so they had to appeal to a wider audience, namely couples. Sturman wanted a “Look”, was willing to pay for it, and it was money well spent. He had the foresight to understand where the business was going. At this point the ‘Families’ were coming to the conclusion that there was more money in heroin and cocaine than in porn, which was basically the end of them.
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© 2014 Shaun Costello
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